Title | Analyzing Media Texts |
Publication Type | Book |
Year of Publication | 2003 |
Authors | Burns, A, Parker, D |
Series Title | Continuum Research Methods Series |
Publisher | Continuum |
City | London |
ISBN | 082646470X |
Keywords | data, media, multimodality, Social, theory |
Abstract | Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts which employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The methods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method. |
URL | http://books.google.com/books?id=Oqn8TTphM5IC&pg=PA62&lpg=PA62&dq=Burn,+A.+%26+Parker,+D.+%282003%29.+Analyzing+Media+Texts&source=bl&ots=tEOW5buDSD&sig=WAAVjudlOWBv6nIT89oE3mxCg5U&hl=en#v=onepage&q&f=false |
Refereed Designation | Unknown |