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Understanding media

Submitted by Avery Alban on Tue, 05/11/2021 - 14:05
TitleUnderstanding media
Publication TypeBook
Year of Publication2964
AuthorsMcLuhan, M
PublisherSignet Books
CityNew York
Abstract

You’ve heard the expression, “The medium is the message.” But what does that really mean? “The medium is the message” is a term coined by Marshall McLuhan in his book, Understanding Media: Extensions of Man. More than fifty years after it was published – in 1964 – Understanding Media reads as if it’s from the future. In this Understanding Media summary, I’ll break down – in my own words – why “The medium is the message,” as well as other key ideas within this media theory classic.
URLhttps://kadavy.net/blog/posts/understanding-media-summary-marshall-mcluhan/