@inbook {2132, title = {The Complexities of Mediatization: Charting the Road Ahead}, booktitle = {Dynamics Of Mediatization}, number = {Transforming Communications {\textendash} Studies in Cross-Media Research}, year = {2017}, pages = {315-331}, publisher = {Palgrave Macmillan, Cham}, organization = {Palgrave Macmillan, Cham}, abstract = {This chapter discusses some of the complexities of mediatization that have appeared in the volume. Firstly, we reflect on the complexities related to the institutional, cultural and social dimensions of mediatization as well as the various levels of mediatization (e.g., with reference to a macro-micro scale). Secondly, on this basis, we systematize the main features that run through the complex nature of the mediatization process, and we account for three kinds of complexity: the complexity of the media environment or landscape, the complexity of an entanglement of practices with digital media technologies, and the complexity of the levels of analysis. Reflecting these complexities, in a third section, the chapter delineates some future trajectories of mediatization research.}, keywords = {mediatization}, issn = {978-3-319-62982-7}, url = {https://link.springer.com/chapter/10.1007/978-3-319-62983-4_15$\#$citeas}, author = {Bolin, G and Hepp, A} }