@book {2989,
	title = {Understanding media},
	year = {2964},
	publisher = {Signet Books},
	organization = {Signet Books},
	address = {New York},
	abstract = {You{\textquoteright}ve heard the expression, {\textquotedblleft}The medium is the message.{\textquotedblright} But what does that really mean? {\textquotedblleft}The medium is the message{\textquotedblright} is a term coined by Marshall McLuhan in his book, Understanding Media: Extensions of Man. More than fifty years after it was published {\textendash} in 1964 {\textendash} Understanding Media reads as if it{\textquoteright}s from the future. In this Understanding Media summary, I{\textquoteright}ll break down {\textendash} in my own words {\textendash} why {\textquotedblleft}The medium is the message,{\textquotedblright} as well as other key ideas within this media theory classic.},
	url = {https://kadavy.net/blog/posts/understanding-media-summary-marshall-mcluhan/},
	author = {McLuhan, M.}
}
