@article {1893,
	title = {Multi-mediatization and religious event: the case of the evangelical campaign "Horizon of Hope" on Hope Channel Romania (Speranta TV)/Multim{\'e}diatisation et {\'e}v{\'e}nement religieux :  le cas de la campagne d{\textquoteright}{\'e}vang{\'e}lisation l{\textquoteright}{\guillemotleft} Horizon de l{\textquoteright}esp{\'e}rance {\guillemotright} de Hope },
	journal = {tic\&soci{\'e}t{\'e}},
	volume = {9},
	year = {2015},
	month = {12/2015},
	abstract = {Multi-mediatization and religious event: the case of the evangelical campaign "Horizon of Hope" on Hope Channel Romania (Speranta TV) {\textendash} In this article we will question how the religious media engages with the new Information and Communication Technologies (ICTs) for evangelization by reconstructing neo-protestant Hope Channel Romania{\textquoteright}s (Speranta TV) work to implement the evangelical "Horizon of Hope" campaign. Considering that ICTs cannot be regarded yet as stabilized, we suggest that the product of media evangelization created by this religious media is rooted in the logic of cross media convergence between old and new media rather than in a logic of transfer of authority toward the new media.
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Dans cet article nous questionnons les formes d{\textquoteright}engagement des m{\'e}dias religieux avec les nouvelles technologies de l{\textquoteright}information et de la communication (NTIC) pour {\guillemotleft} {\'e}vang{\'e}liser {\guillemotright} en reconstituant le chemin fait par la cha{\^\i}ne de t{\'e}l{\'e}vision n{\'e}o-protestante Hope Channel Romania (Speranta TV) pour la mise en {\oe}uvre de la campagne d{\textquoteright}{\'e}vang{\'e}lisation l{\textquoteright} {\guillemotleft} Horizon de l{\textquoteright}esp{\'e}rance {\guillemotright}. Si l{\textquoteright}on consid{\`e}re que les NTIC ne sont pas encore stabilis{\'e}es, l{\textquoteright}hypoth{\`e}se mise {\`a} l{\textquoteright}{\'e}preuve ici consiste {\`a} montrer que le produit d{\textquoteright}{\'e}vang{\'e}lisation multim{\'e}dia cr{\'e}{\'e} par Speranta TV s{\textquoteright}inscrit davantage dans la logique de la convergence cross-media des m{\'e}dias traditionnels et des nouveaux m{\'e}dias que dans la logique du {\guillemotleft} transfert d{\textquoteright}autorit{\'e} {\guillemotright} vers les nouveaux m{\'e}dias.},
	keywords = {convergence cross media, evangelization, neo-Protestant media, New Media},
	doi = {10.4000/ticetsociete.1840},
	url = {https://ticetsociete.revues.org/1840$\#$quotation},
	author = {Tudor, Mihaela-Alexandra}
}
