@article {2797,
	title = {How the iPhone became divine: new media, religion and the intertextual circulation of meaning},
	journal = {New Media \& Society},
	year = {2010},
	abstract = {This article explores the labeling of the iPhone as the {\textquoteleft}Jesus phone{\textquoteright} in order to demonstrate how religious metaphors and myth can be appropriated into popular discourse and shape the reception of a technology. We consider the intertextual nature of the relationship between religious language, imagery and technology and demonstrate how this creates a unique interaction between technology fans and bloggers, news media and even corporate advertising. Our analysis of the {\textquoteleft}Jesus phone{\textquoteright} clarifies how different groups may appropriate the language and imagery of another to communicate very different meanings and intentions. Intertextuality serves as a framework to unpack the deployment of religion to frame technology and meanings communicated. We also reflect on how religious language may communicate both positive and negative aspects of a technology and instigate an unintentional trajectory in popular discourse as it is employed by different audiences, both online and offline.},
	url = {https://journals.sagepub.com/doi/10.1177/1461444810362204},
	author = {Campbell, Heidi A. and La Pastina, Antonio C.}
}
