TY - JOUR T1 - Media, religion and the marketplace in the information economy: evidence from Singapore JF - Environment and Planning Y1 - 2012 A1 - Jessie Poon A1 - Shirlena Huang A1 - Pauline Hope Cheong KW - Buddhism KW - Computer KW - Contemporary Religious Community KW - cyberspace KW - digital media KW - hybridization KW - information economy KW - internet KW - Mass media KW - network KW - New Media and Society KW - new media engagement KW - New Technology and Society KW - online communication KW - Online community KW - Protestantism KW - religion KW - religion and internet KW - Religion and the Internet KW - religiosity KW - religious engagement KW - religious identity KW - Religious Internet Communication KW - Religious Internet Communities KW - Singapore KW - sociability unbound KW - Sociology of religion KW - users’ participation KW - virtual community KW - virtual public sphere KW - “digital religion” KW - “Internet Studies” KW - “media and religion” KW - “media research” KW - “networked society” KW - “online identity” KW - “religion online” KW - “religious congregations” KW - “religious media research” KW - “religious practice online” AB - In this paper we suggest that the exchange of communication in a mediatized environment is transforming the nature of transactions in the religious marketplace. In this economy of religious informational exchanges, digitalization facilitates a process of mediatization that converts religious performance into forms suitable for commodifi cation and commoditization. The intersection of digital media, religion, and the marketplace is demonstrated in the context of mega Protestant and Buddhist organizations in Singapore. We show how these large organizations embed media relations in their sacred spaces through a process of hybridization. In turn, hybrid spaces are converted into material outputs that may be readily transacted in real and virtual spaces. Hybridization attends to a postmodern audience and consumers who value experience and sensorial stimulations. It integrates retail, entertainment, and the aesthetics into a space of ascetic performance that is digitally transportable. Digital transactional spaces thrive on the abundance of information, and information multiplies when communication is unfettered by the absence of proprietary safeguards. The religious marketplace may therefore be understood as a medially driven performance space where points of interaction are digitally VL - 44 UR - http://paulinehopecheong.com/media/8eb82a57db78bb75ffff839dffffe41e.pdf ER -