%0 Journal Article %J Journal of Applied Communication Research %D 2012 %T Religious Leaders, Mediated Authority and Social Change %A Cheong P.H. %K Authority %K Leaders %K religion %K social media %X This essay discusses the relationships between mediated religious authority and social change, in terms of clergy's social media negotiation and multimodal communication competence, with implications for attracting attention and galvanizing active networks and resources for social initiatives. %B Journal of Applied Communication Research %V 39 %P 452-454 %G English %U http://www.tandfonline.com/doi/abs/10.1080/00909882.2011.577085 %N 4