%0 Journal Article %J Journal of Religion in Europe %D 2017 %T Identity Politics in a Mediatized Religious Environment on Facebook: Yes to Wearing the Cross Whenever and Wherever I Choose %A Abdel-Fadil, M %K Facebook %K mediatized %K Politics %K religious %X The Norwegian Facebook page Yes to Wearing the Cross Whenever and Wherever I Choose was initially created to protest the prohibition of the cross for NRK news anchors. Yet, many of the discussions and audience interactions transpired into heated religio-political debates with strong elements of anti-Muslim, xenophobic, anti-secular, and anti-atheist sentiments. This study aims to contribute to a more nuanced understanding of the interplay between media and religion by providing new insights on the variety of ways in which media audiences may ‘add a series of dynamics to conflicts, namely, amplification, framing and performative agency, and co-structuring’ and ‘perform conflict’, as formulated by Hjarvard et al. It is argued that mediatized conflicts with inherent trigger themes, which tug at core religio-political identity issues, also tend to evoke emotional responses, which, in turn, inspire social media users to perform the conflict in ways that multiply the conflict(s). %B Journal of Religion in Europe %V 10 %P 457 – 486 %G eng %U http://booksandjournals.brillonline.com/content/journals/10.1163/18748929-01004001 %N 4