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Booth, Norman, and J. A Matic. 2011. Mapping And Leveraging Influencers In Social Media To Shape Corporate Brand Perceptions. Corporate Communications: An International Journal. Corporate Communications: An International Journal. doi:https://doi.org/10.1108/13563281111156853. https://www.emerald.com/insight/content/doi/10.1108/13563281111156853/full/html.