Buddy Christ

Urbandictionary has the following to say on Buddy Christ (http://www.urbandictionary.com/define.php?term=buddy%20jesus):

Originally from the Kevin Smith movie “Dogma”. In the film, Cardinal Glick, during his “Catholicism WOW!” campaign to move the church towards a younger, “hipper” demographic, suggest replacing the crucifix with a new image of Christ. This version is grinning like an infomercial host, with one hand thumbs up and one hand doing a phony Hollywood “Bang-bang” gesture. Imagine Jesus if he were subject to Neilsen ratings.

Buddy Christ has been used as meme image to discuss and exploit for a wide range of topics; he is not subject to any particular catch phrase or idea. He is often used to indicate something, often in a positive way, though Buddy Christ memes often employ sarcasm.