According to an article from "The Conversation", many reviews of Mecca's accommodations, stores, and restaurants have much higher ratings than actually expected. For instance, Mecca's sites have an average of 4.96/5 stars in TripAdvisor. Not only are Mecca's sites inflated, but also many other religious sites. After analyzing these ratings, it was determined that ratings for Holy Sites are so high because they reflect one's spiritual experience, not trivial matters such as crowds, weather, etc.